Marketing Spend Analysis Reveals Growth Opportunities for F&B Producer
Our client, a leading firm in the primary production sector, aimed to optimise their marketing expenditure strategy. We undertook a project to benchmark their marketing spend against industry standards, analyse its impact on sales growth, and provide actionable recommendations for future investments.
Challenge:
Difficulty in evaluating marketing investment effectiveness.
Disparity between marketing spend and sales growth.
Unclear performance of domestic vs. export marketing efforts.
Solution:
We benchmarked marketing spend against industry peers.
Analysed five years of marketing spend data.
Assessed the correlation between marketing spend and sales growth trends.
Results:
We identified marketing spend as below industry average.
We determined a balanced spend between domestic and export markets.
We established a strong link between marketing spend and sales growth.
“The project underscored the transformative potential of strategic marketing investments, providing valuable insights into growth opportunities.”
Conclusion:
Addressed the challenge of optimising marketing investments.
Provided clarity and strategic guidance for future investments.
Emphasised the importance of increasing marketing spend for growth.
