Native Mussel Farming Potential Realised Through Strategic Approach

A New Zealand client sought to leverage indigenous mussel species to enhance their aquaculture programme. With aims of scaling production and securing government funding, the project focused on creating a business case that aligns with industry sustainability goals.

 

Challenge:

  • The client needed a comprehensive business case to secure government funding.

  • The client required detailed economic benefit projections and market identification.

  • The project faced technical and regulatory challenges impacting programme scaling.

 

Solution:

  • We conducted a global market analysis for niche mussel products, identifying potential markets for nutraceuticals, high-value nutrition, and premium seafood.

  • Our team developed detailed financial forecasts, including revenue potential and job creation scenarios, to demonstrate the economic viability of the programme.

  • We designed a structured seven-year plan with five main workstreams, addressing production, post-harvest processing, product applications, and market development.

 

Results:

  • We developed a comprehensive business case that secured a strong foundation for the project, including detailed financial projections and risk management plans.

  • Our team established a robust governance framework, ensuring programme accountability and strategic alignment with key stakeholders.

  • We equipped the client with the necessary tools and information to confidently engage with stakeholders and effectively respond to funding queries.

 
The project highlighted the potential of integrating indigenous species into modern aquaculture, showcasing New Zealand’s commitment to innovation and sustainability.
— Creatology
 

Conclusion:

  • The project successfully delivered a comprehensive business case that positioned the programme for government funding and commercial success.

  • The project demonstrated the value of integrating traditional knowledge with modern practices, creating a model for future indigenous resource development initiatives.

  • By addressing technical challenges and market uncertainties, we paved the way for a resilient and innovative aquaculture sector that honours cultural heritage while driving economic growth.

 

 

Contact us to explore how strategic planning can transform your industry and secure vital funding for innovative projects.

Peter Atcheson

Peter graduated from the Durban University of Technology with a BTech in Graphic Design and, over the last 20 years, has worked through a range of graphic design, brand design, gaming, UX/UI, advertising, animation, motion graphics and copywriting.

https://www.creatology.co.nz
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